For over a 100 years, Maserati has been working on establishing itself as an Italian maker of ultra luxury cars that exudes Italian style with timeless design, effortless interiors and unique, sporty signature sounding power.
Maserati has had a rough history despite early success in racing and manufacturing of high end, sought after race cars for the road. The company endured rough times and financial struggles under many owners- Citroen and De Tomaso. It was on the brink of bankrupt more than once.
Luckily for us, since 1993 Maserati is owned by Fiat (now owner of Chrysler group) and from the humble begging of the early 1920s, Maserati is aiming high- 50,000 units in 2015. From 15,000 units in 2013 that is a massive ambition for such a niche car maker. The Trident’s goal will be met with the new Ghibli, Quattroporte and more importantly- a new SUV- the Levante.
Maserati going mass market is a good thing as it will usher in new life to car maker, and it will ensure the continuation of the origins of the Trident’s- sports car. The GranTurismo and GranCabrio will live on, and will be joined by a new Alfieri sports car in the near future. That is on top of the sporty and luxurious engineering evident in the Ghibli, Quattroporte and the upcoming Levante.