Infiniti was launched in the US back in 1989 after 4 years of development. This is exactly like its biggest competitor- Lexus. Exactly the same year and for exactly the same purpose- to offer higher quality Japanese luxury car to Americans, while competing with the well known luxury brands from Europe and the US.
Infinti launched two models to Lexus’ one- the Q45 performance luxury sedan and the performance M30 coupe. With the promise of offering the customers a unique ownership experience Infinit started to sell rather well. However, they were a bit left field at first and filed to offer a true rival to its comeptition.