Configurators are huge fun. A configurator is a very important and helpful tool that we can use when buying our new car- it let’s us build our car, or our dream car even, and lists all the options and prices right in front of us, on our computer screen.
They are great at finding out how your next car can look like. But while they are a fun tool, they are very complicated.
Every big car maker has a configurator on their website– some are big and beautiful (we’re looking at you Porsche) and some are simple and efficient. We here at NCS believe that knowing how to tackle these configurators is very important. If you’re doing it wrong you can end up with an expensive car that no one will buy from you or a bad looking car with not enough options- either way- you chose badly.
For example- the cheapest Mercedes you can buy is a 30,000$ car right? Wrong! Spec the CLA right and you’e looking at a nearly 40,000$ small family saloon! Tick the options boxes without care and you reach almost 50,000$! Which is insane for the CLA (though it does look amazingly good). The case is true for almost all car makers, and the German marks have made options and ticking boxes into an art form (again, we’re looking at you Porsche).