Audi is one of the German big three luxury brands and along with BMW and Mercedes control the majority of luxury car sales around the world.
The Audi name comes from a translation of its founder last name- “Horch” meaning ‘listen’ in German to latin- “Audi”.
The company’s history is a long one and can be dated back to 1899 where Horch founded his first company, which he later quit to found another which took the name “Audi” in 1910. In 1932 Audi merged with 3 other companies to create Auto Union, using to four rings logo, though it only appeared on the racing cars of that time. After WWII, Auto Union was resurrected in Ingolstadt, Germany. The company focused on smaller cars and in 1958 the company was bought by Daimler-Benz (maker of Mercedes-Benz) but after realizing that small, cheap cars are not a match to the Mercedes line, Daimler sold the company to VW in 1966.
In 1968 VW officially launched the Audi brand with the introduction of the Audi 100 and changed the company’s name to Audi AG that we know today.